Archive for September, 2009

Condition-specific concept

Tuesday, September 15th, 2009

Functional Ingredients magazine asked raw material suppliers what they thought of the “condition-specific” concept.  Is it the best way to market ingredients to manufacturers and marketers?

Our President’s response–which also is their Quote of the Week– was:  “The condition-specific concept works well with R&D formulators and consumers, and is ultimately why the consumer is perusing the dietary supplements aisle”.

We’d like to know your comments on the condition-specific concept. Do you think it’s the best way to market ingredients? If yes or no, why?

View other responses here

Welcome to our blog!

Wednesday, September 9th, 2009

In 1984, food scientist Gilbert Gluck created Cyvex Nutrition to take advantage of an opportunity to help dietary supplement brand marketers gain success with effective and safe dietary supplements in the emerging natural product marketplace.

Now, 25 years later, that core mission remains, and Cyvex Nutrition has firmly entrenched itself as a leading supplier of novel, proprietary, branded nutraceuticals based on strict quality control and in-depth research demonstrating safety and efficacy of its varied portfolio.

Cyvex’ team of researchers and international alliances keep this company evolving and sustain its ability to remain innovative in its ingredients. And along with its approaches to helping clients formulate products that have greater chances of attaining consumer trial and loyalty – the ultimate goal.

A key way to help continue leading the dietary supplement and functional food product innovation process is to foster a more informal but highly informative and responsive dialog with the industry. This is why Cyvex decided to start this blog and our Facebook and Twitter accounts. Ideas – and breakthroughs — are only generated by people, not products. This is the first of many blogs that will encourage the tremendous human resource to further not only the goals of the industry – but to benefit the quality of life of people in general.


Note: we welcome your opinions and thoughts about the different topics we post, but please be aware that comments will be monitored for appropriate content.