Condition-specific concept
Posted By Rosalie on September 15th, 2009 - 8:34 AM | 1 Comment »Functional Ingredients magazine asked raw material suppliers what they thought of the “condition-specific” concept. Is it the best way to market ingredients to manufacturers and marketers?
Our President’s response–which also is their Quote of the Week– was: “The condition-specific concept works well with R&D formulators and consumers, and is ultimately why the consumer is perusing the dietary supplements aisle”.
We’d like to know your comments on the condition-specific concept. Do you think it’s the best way to market ingredients? If yes or no, why?
View other responses here
Tags: condition-specific, ingredients, marketing
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Hello.
Congratulations on your new blog.
I started to do a project to analyze social media in the Food ingredient industry as a freelancer and came across your company. I think you have done a realy nice job penetrating the most important channels.
I recently saw that the blog is now active.
I wanted to see if it’s possible to get some feedback on how much activity you have seen on your blog, as you know there are very few “corporate” blogs out there for this industry.
Thanks.
Keep up the good work.