It is not particularly attractive on the outside, but cut it open and you will be presented with a bounty of plump rubies (seeds) in a creamy bed. That is the first magic of pomegranate, now widely enjoyed in the U.S. as an exotic fruit and delicious beverage.

The seeds of the pomegranate are rich in polyphenolic antioxidants, notably ellagic acid, which has been researched heavily since the 1970s. Ellagic acid has been shown to prevent abnormal changes in the genetic material within cells, thereby helping to promote healthy cell development and life, while curtailing unhealthy, rogue cell development. In addition, ellagic acid binds to unhealthy compounds found circulating in the blood and inactivates them.

The fruit and its seeds are red, which may be nature’s way of saying, “this is good for your heart.”  Research has shown favorable attributes of pomegranate’s ability to support healthy platelet aggregation activities in blood vessels. The pomegranate juice has demonstrated to not only reduce platelet aggregation in blood vessels, but also has shown to slow down the process of cholesterol oxidation.

One study, “Pomegranate juice consumption reduces oxidative stress, atherogenic modifications to LDL and platelet aggregation: studies in humands an din atherosclerotic apolipoprotein E-deficient mice,” by Aviram et al, analyzed the effect of pomegranate juice consumption on lipoprotein oxidation, aggregation and retention, macrophage atherogenicity, platelet aggregation and atherosclerosis in healthy male volunteers. The researchers found that after 14 weeks of daily consumption, LDL susceptibility to aggregation and retention was decreased and the activity of serum paraoxonase increased by 20 percent; paraoxonase is an enzyme that protects against lipid peroxidation. This study shows pomegranate has value in cardiovascular support. (Am. J Clin. Nutr 2000; 71:1062-76)

If you’d like more information, please email sales@cyvex.com

Tags: antioxidants, ellagic acid, health benefits, ingredients, oxidative stress, pomegranate